From: Insurance Journal
When it comes to attracting and retaining members of Generation Z, there’s one thing I wish insurers knew: They’re selling themselves — and their industry — way too short.
Too often, people say they fell into insurance. Not only does this paint a negative picture of the industry, it also misrepresents the truth. Today, college students are choosing a career in insurance and they’re doing it enthusiastically. A graduating senior at St. Mary’s University studying finance and risk management, I am one of those next generation workers.
Students often take one of three paths toward an insurance career. Some follow family members into the industry. Others hear about an open role in insurance and apply at the last minute. The third group learns about insurance through industry organizations and decides to pursue a career in the field.
I was in the latter group. When I started at St. Mary’s, I wasn’t sure what I wanted to study. But I already knew the insurance industry had a good reputation, with quality people, job security and upward mobility. Later, I learned about the St. Mary’s chapter of Gamma Iota Sigma, the organization dedicated to promoting student interest in insurance and risk management. I was so inspired by what I learned that, within three days, I declared finance and risk management as my major and I never looked back. My connections with Gamma Iota Sigma now run deep, and I have been proud to serve two years as president of the St. Mary’s chapter.
What Gen Z Expects
There are many stories about what Gen Z and Millennials want from employers — and these stories range from spot-on to way off the mark.
It’s true Gen Z wants to work for companies that give back. We care deeply about leaving a positive impact on society, and organizations that clearly demonstrate their commitment to worthwhile causes draw our attention and interest. Yet, we want to know that our contributions matter and will be rewarded.